ULTRA-STRONG ODOR PROTECTION

MITCHUM is a US-based brand specializing in antiperspirant deodorants, founded in 1927. The company developed a range of cosmetic products, including the “Mitchum” antiperspirant, which became renowned for its effectiveness.

In 1969, Revlon acquired the MITCHUM brand and integrated it into its portfolio. MITCHUM is known for its powerful antiperspirant formulas and the slogan, “So effective, you can skip a day.”